Stan Sher - Dealer eTraining
FTCS Automotive Sales Methodology

Have you ever had a customer play with their mobile phone while trying to work a car deal?

Have you ever needed to justify value in order to close a deal?

Do you use your mobile phone as a marketing and branding tool?

If this sounds like new and…

View Post

Is your dealership prepared for 2014?

Christmas is over and New Years just passed. They say the New Year brings positive change and opportunity. Since the big celebration, 2 days have passed and there are 363 days left in the year. So I ask the magic question, “Is your dealership prepared for…

View Post

Automotive Phone Training – Traditional vs. Progressive

When is the last time your dealership had a progressive training solution?

Is your dealership…View Post

Automotive Phone Training – Traditional vs. Progressive

When is the last time your dealership had a progressive training solution?

Is your dealership…

View Post

Automotive Phone Training – Traditional vs. Progressive
When is the last time your dealership had a progressive training solution?
Is your dealership…View Post

Automotive Phone Training – Traditional vs. Progressive

When is the last time your dealership had a progressive training solution?

Is your dealership…

View Post

Technology Assisted Objection Handling
Does your dealership have tools that should help your sales and business development people be…View Post

Technology Assisted Objection Handling

Does your dealership have tools that should help your sales and business development people be…

View Post

Even experts can learn a thing or two…

imgres.jpg

Are you a master or a student?

Do you know everything that you need to know to pass on your knowledge to others?

Recently, I spent four days on site at a dealer group consulting and training a brand new BDC Manager.  This BDC Manager is a remarkable…

View Post

Inspect What You ExpectDo you spot check your employees?
Do you spot check your customers?
If you are confused about what…View Post

Inspect What You Expect

Do you spot check your employees?

Do you spot check your customers?

If you are confused about what…

View Post

Dealers, Learn Your Demographics

Do you know what kind of population is in your area?

What is the crime rate where your dealership is located?

What is the percentage of households with college grads?

What areas have a high average household income and what areas have a low average income?

Right now, as you are reading this you are asking yourself “what the point to these questions is”.

Before we go any further, let me start out by saying that this is in no way meant to teach you to prejudge your customers.  Please do not judge a book by its cover.  However, consider using data to help you improve your field intelligence in terms of investing money in your adverting.

I have been spending some time working with a small dealer group over the last two months.  This dealership is located in an interesting part of the state.  On one hand you have a high crime rate area which is also the state capital while other parts of the county have towns with upper class households in some of the most prestigious areas in the country.  While working with the OEM to consider lead quality and quantity we had discovered this interesting website called ZipSkinny.com.  I had a chance to play around with it and compare zip codes.  Based on the brands that this store sells and on the fact that there is a special finance department I was able to pinpoint where I want to put a heavy focus on special finance opportunities and where I wanted to place a heavy focus on customers with great credit who can buy the products that the store is selling.

This site is great for me as a consultant because when I start to build out a plan for every dealership that I consult I like to examine all data and analytics from closing ratios (OEM leads, third party, websites, etc) as well as how many leads come in.  I also examine the quality of the sales staff and management to measure why deals are being missed in the dealership.  A resource like zipskinny.com can help a dealer strategically plan out their spending to either cut or increase their budget strategically.  This will also help to create customized processes for lead management.  A customized book of word tracks, phone scripts, and business practices needs to be created to handle all of the situations that can be encountered in the dealership.  This will upgrade the way your team performs and ultimately increase business opportunities.

Dealers and managers that are looking to learn about these and other similar strategies for managing and evolving their business development operations need to attend my workshop next week at the upcoming Digital Marketing Strategies Conference in Orlando, FL on January 5-7, 2013.   

http://dealeretraining.com

http://facebook.com/dealeretraining.com

Stan Sher Improving Dealership Internet Sales Culture at GNYADA

http://dealeretraining.com/
http://twitter.com/dealeretraining

Stan Sher Improving Dealership Internet Sales Culture at GNYADA

Automotive Internet Sales and BDC Expert Stan Sher To Speak at Internet Battle Plan XII

http://www.prlog.org/12050998-automotive-internet-sales-and-bdc-expert-stan-sher-to-speak-at-internet-battle-plan-xii.html

Automotive Industry legend, Jim Ziegler returns with his highly successful Internet Battle Plan XII to the Crowne Plaza Ravinia in Atlanta on January 16th-17th, 2013 with a powerful line up of automotive industry experts.

FOR IMMEDIATE RELEASE
PRLog (Press Release) - Dec. 31, 2012 - Jim Ziegler also known as the “Alpha Dawg” will be bringing back his highly successful Internet Battle Plan XII (http://www.internetbattleplan.com/) to the Crowne Plaza Ravinia in Atlanta on January 16th-17th, 2013.  A Certified Speaking Professional with the National Speakers Association and a recognized automotive industry leader, Ziegler has over 35 years experience and has continuously helped automotive dealerships move the needle.  He has assembled a lineup of fourteen leading automotive executives that will be discussing strategies involving sales, digital marketing, and technology for attendees to bring back to their dealerships and implement right away.  The all star line up of presenters includes experts that will break down step by step what the dealers need to be doing in order to continue growing in their digital sales and marketing success.

Jim Ziegler  has selected this panel because of the recent success that these experts have been providing to automotive dealerships around the nation.  The panel of experts are automotive industry leaders in their fields and will teach strategies that take dealerships to the next level. Ziegler says, “This event promises to deliver high quality information by some of the most respected automotive industry executives that I have had the pleasure of working with.”

This Internet Battle Plan will be sponsored by DealerTrack, Car Woo!, Contact At Once!, Dealer e-Process, Mouthful Social Media, POTRATZ, and Stream Companies, This will be Ziegler’s twelfth Internet Battle Plan seminar where he continues to  bring together quality information from some of the most successful professionals in the automotive industry:

One of the presenters at Internet Battle Plan XII is Stan Sher, Internet Sales and Marketing expert, BDC expert, President of Dealer eTraining, a straight forward real deal automobile dealership consulting and training firm located in Voorhees, New Jersey.  He is also the original Co-Creator and former editor of www.automotiveinternetsales.com. Sher is a regular speaker and trainer for the Greater New York Automobile Dealers Association and NJCar.  Most recently, he helped Co-found the Internet Sales 20 Group where he was a subject matter expert on dealership Call Monitoring solutions.  Stan Sher will be presenting a highly engaging session on BDC Management Strategies in order to evolve the dealership.

Additional Automotive Industry leading experts that will be speaking at Internet Battle Plan XII January 16th & 17th will include:

Rachel Haro , Partner & Social Media Strategist at Mouthful Social Media
Amit Maheshwari is Vice President and General Manager of Digital Retailing Solutions for Dealertrack Technologies
Cory Mosley , Founder and Principal of Mosley Automotive Training
Ryan Lucia is the Southeast Regional Sales Manager for Contact At Once.
Paul Potratz is an authority on Automotive Internet Advertising, sales and internet marketing, and he is COO of Potratz Advertising
Myril Shaw , COO of CarWoo!
Matt Redden VP of Sales and Marketing for DealerSocket
Jerry Thibeau is President of the Phone Ninjas
Andrew Myers of What’s Next Media
Dave Page, Owner of Dealer e-Process
Bill Parlaman,
Digital Marketing Director for Stream Companies

About Us:

Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegler , CSP is an industry celebrity speaker, trainer and published author. He has been a keynote speaker at National and State Dealer conventions, and has trained over 100,000 Dealers, Managers, and Industry Manufacturer Executives. Besides producing this event, Jim will be presenting ‘Guerilla marketing Strategies using Facebook, YouTube and Twitter.

For more information about Jim Ziegler ‘s Internet Battle Plan, Speakers, Sponsors, Ziegler SuperSystems, or to request information on discounted group rates, please call Jim Ziegler at 1-800-726-0510 or visit InternetBattlePlan.com.

—- End —-