Stan Sher - Dealer eTraining

Check and Train Yourself

Stan Sher of Dealer eTraining explains the importance of constant training and evaluation of current skills, thought patterns, and processes.

Automotive BDC Internet Retention Guest Relations

Automotive BDC Internet Retention Guest Relations Stan Sher of Dealer eTraining discusses how the business development and/or internet sales department needs to be viewed as the guest relations department.

Automotive Internet Sales Training Lead Management

Automotive Internet Sales Training Lead Management at GNYADA Automotive Internet Sales Lead Management Workshop at GNYADA - Greater New York Automobile Dealers Associations by Stan Sher of Dealer eTraining.

Off Hours Automotive BDC Follow UP

Off Hours Automotive BDC Follow UP Stan Sher of Dealer eTraining talks about the importance of following up on internet leads and opportunities during off hours.

Automotive Sales Internet BDC Experts – Be Proactive

Automotive Sales and Internet BDC Expert Stan Sher of Dealer eTraining explains the importance of being proactive in the dealership.

Automotive Dealership Management Process Importance

Automotive Dealership Management Process Importance discussion at Greater New York Automobile Dealers Association workshop on automotive internet sales.

Blaming The Internet BDC Manager Automotive Sales

Blaming The Internet BDC Manager Automotive Sales Stan Sher of Dealer eTraining discusses the challenges that dealership’s with massive management turnover have.

Automotive Sales Management Save a Deal

Automotive Sales Management Save a Deal Stan Sher of Dealer eTraining explains effective sales management for automotive dealerships by having save a deal meetings.

Automotive Sales Training – Sales Person OEM Training

Automotive Sales Training – Sales Person OEM Training Stan Sher of Dealer eTraining discusses the importance of automotive sales consultant OEM certification in the dealership.

The Dealer Direct Mail Dilemma

The Dealer Direct Mail Dilemma

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Is your dealership sending out direct mailers on a monthly basis?

How many calls did your last mailer drive?

How many appointments did these call generate?

How many UPs came through the door?

These are questions that dealers still need to look at when spending big money on these campaigns.  Let’s take a look at why direct mail campaigns fail.

1. No call tracking: Direct mail campaigns get…

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