In my recent travels I have started to see dealerships do away without a used car manager. I am talking about dealerships that are selling between 70 and 100+ used cars per month. In fact, it seems to be a role and responsibility that a GSM or even GM have started to take over. The technology that we have in place for merchandising and pricing inventory has turned used car sales into a simpler process where a few marketing tools such as vAuto, HomeNet, and others have eliminated the need for having a costly six figure manager on staff. In fact, the dealerships that have no used car manager have a used inventory merchandising manager that is just in charge of making sure that inventory is properly being taken care of, the right amount of pictures get taken, and the inventory is posted properly on the internet. They also deal with buyers and are in charge of making sure that inventory arrives as it should. I noticed that these people work for less money then a used car manager and are basically an assistant to the GSM or GM.
Some might see this is as a negative thing because they might blame technology for putting people out of work while others might see it as a positive thing because they do not have to deal with the extra ego of an arrogant used car manager. In all reality it is great to have technology that allows us to keep our processes in the dealership simpler and allow for a faster turnaround time. When it comes to managing used car sales for multiple dealerships there might still be a need for the used car manager because the duties change.
What do you think of this? Has the time come for used car managers to be extinct? Please share your thoughts…
We have been very busy here at Dealer eTraining help dealerships grow and improve their internet sales and bdc operations. We have been growing and making progress as our dealer clients start to see an improvement in their processes. In an effort to continue growing and bringing more solutions we are looking to expand our footprint.
For a limited time, Dealer eTraining is hosting a promotion.
Dealer eTraining is offering a free internet department, bdc department, and/or sales department analysis. Did we just say free? We sure did. Any dealership that contacts Dealer eTraining will get a free strategy session.
What does a strategy session give the dealer?
-Your dealership will get mystery shopped by email and phone.
-Your dealership marketing initiatives will be evaluated. This includes websites, advertising, merchandising, and social media efforts.
-Your dealerships follow up progress will be recorded and reported back to you.
-A strategy call one on one directly with Stan Sher, president of Dealer eTraining. This is a 30 minute call where dealers and management can discuss tactics on how to move forward to grow success in the dealership. This will be in the areas of effective lead management, CRM/ILM, digital marketing, social media, an introduction to Lead Re-Generation (a Dealer eTraining exclusive).
This is easily a $2,000 value. We are offering it at no cost to dealers, dealer groups, independent dealerships, and vendors that want to help their dealer clients improve their processes.
Why are we doing this? Again, we want to help dealers be successful first and foremost. Dealer eTraining was created with the goal of creating opportunities for automotive dealerships to drive more traffic to the showrooms and ultimatley sell more cars. After spending many years in dealerships working in various roles, we have seen what works and what does not work. We talk to automotive dealers every week and we know what they really need. They need guidance to move ahead and dominate their competition. They need ideas that will help propel them to the next level. They need training that works.