Stan Sher - Dealer eTraining
Business Practices Improvement Needed Everywhere Not Just In Automotive

As I look at my history in the automotive industry and I look at the valuable lessons that I learned for success I start to realize how many industries are failing to do the right thing.When I say “do the right thing”, I am talking about customer relations practices.  

Business Practices Improvement Needed Everywhere Not Just In Automotive

As I look at my history in the automotive industry and I look at the valuable lessons that I learned for success I start to realize how many industries are failing to do the right thing.When I say “do the right thing”, I am talking about customer relations practices.  

The Death of the Used Car Manager

The Death of the Used Car Manager

How valuable is a used car manager for a single point dealership?

In my recent travels I have started to see dealerships do away without a used car manager.  I am talking about dealerships that are selling between 70 and 100+ used cars per month.  In fact, it seems to be a role and responsibility that a GSM or even GM have started to take over.  The technology that we have in place for…

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Blaming The Internet BDC Manager Automotive Sales

Blaming The Internet BDC Manager Automotive Sales

http://www.automotivedigitalmarketing.com/profiles/blogs/it-s-the-internet-manager-s-fault

http://dealeretraining.com/

Stan Sher of Dealer eTraining discusses the challenges that dealership’s with massive management turnover have.  There are dealerships that continue to look for magic to happen and all they end up with is…

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Check Your Spam Filters

Check Your Spam Filters

BDC and Internet Managers; Do You Check Your Spam Filter Folders Daily?

As I conduct internet lead mystery shopping to dealers around the country I am constantly amazed at the lack of control that dealers have with their email marketing.  It is amazing to see how many dealers send me follow up email templates that go directly to my spam folders.  What is even more amazing is how many dealers…

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Millennial Selling Strategy—From a Millennial

Millennial Selling Strategy—From a Millennial

The below article is from the February 2014 edition of Dealer Marketing Magazine, written by Stan Sher.

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Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more attention to their smartphone then they are to you. In fact the prospect is avoiding some of the qualifying questions and is making an attempt…

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Update Your Dealership’s Address and Location Online Frequently

Yesterday I was on my way to a meeting at a dealership.  I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride. 

Update Your Dealership’s Address and Location Online Frequently

Yesterday I was on my way to a meeting at a dealership.  I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride. 

Transforming The Dealership Part 4 The Final Straw

Transforming The Dealership Part 4 The Final Straw

Welcome to Part 4 of a live dealership case study.  This is the final chapter of a 6 week project.  You can catch up by reading part 3 and previous chapters as well.  In this chapter we will discuss what the dealership is now doing and what they have accomplished in the 6 weeks that I have spent working with them.

CRM

The dealership is now up and running with eLead CRM.  The sales department is…

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Transforming The Dealership Part 3

Transforming The Dealership Part 3

Welcome to Part 3 of a live dealership case study in which Stan Sher from Dealer eTraining is working on location with a dealer, management team and the entire customer facing staff. 

It has been two weeks since Part 2 was published.  Stan has been working in Chicago while consulting with another client, along with his role in presenting at and facilitating the Internet Sales 20 Group 3 day…

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Transforming The Dealership Part 2

Transforming The Dealership Part 2

Welcome to Part 2 of what is a major real live hands on case study.  Last week I wrote Part 1.  For those of you that missed it, click here to catch up on what you may have missed.

We ended last week with starting to get more social media plans installed.  We also started a picture and video policy.  However, The major thing was CRM and digital marketing this week.

CRM:

I narrowed down three…

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Transforming The Dealership Part 1

Transforming The Dealership Part 1

Welcome to Part 1 of what will be a major real live hands on case study.  Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home.  The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations.  The store is a family environment and has been in business…

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